Event “Ngày hội của Bầu, sắc màu của Bé”

Project information: Huggies brand planned to execute an event with the objectives for increasing brand awareness & trial of Huggies Nappy, Huggies Dry, Huggies Dry Pants, among moms to be and new moms; increase secondary sales by selling Huggies at the event with appealing price discount & gift redemption and call for consumer interaction to Huggies fanpage/website to increase Huggies fanpage/website awareness. TCM conducted this event in 3 days at Tan Binh Exhibition.

Idea: To this kind of target audiences, TCM created a Kid Zone for children where had relaxing activities for pregnancies.

Result: The event successfully reached 4,000 persons and they also registed for Huggues members.


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