Piaggio – Innovation at the service of style – Press Launch Event

Project information: Piaggio – “The Smart Connection Provider”, is viewed as the luxury brand, the name synonymous with modern & trendy. It has different products targeted to different customer segmentation which is critical launched from 2011 – 2014. In 2015, an innovative generation was launched which combined outstanding features both in design and technology. TCM organised a press launch event in Hanoi to help Piaggio create a luxury and unique experience to participants.

Idea: Innovation At The Service of Style.

Result: The event was successful and received good feedback from the participants.

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