Project information: Piaggio – “The Smart Connection Provider”, is viewed as the luxury brand, the name synonymous with modern & trendy. It has different products targeted to different customer segmentation which is critical launched from 2011 – 2014. In 2015, an innovative generation was launched which combined outstanding features both in design and technology. TCM organised a press launch event in Hanoi to help Piaggio create a luxury and unique experience to participants.
Idea: Innovation At The Service of Style.
Result: The event was successful and received good feedback from the participants.