Castrol Challenger “OVERWHELMING CONFIDENCE – OUTSTANDING PERFORMANCE”

Project information: With the objectives that motivate consumer and change consumer’s perception about using right lubricant for right scooters, TCM create “OVERWHELMING CONFIDENCE – OUTSTANDING PERFORMANCE” campaign that make Castrol become the trusted frontier who provides students with skills and knowledge. Students across 20 Universities nation-wide are more CONFIDENT so they can be as zippy as Castrol brand itself in the competition OUTSTANDING PERFORMANCE.

Idea: Castrol Challenger “OVERWHELMING CONFIDENCE – OUTSTANDING PERFORMANCE”

Campaign video: