SMOOTH JOURNEY Castrol Tet 2016

Project information: Smooth Journey is the Castrol ‘s strategic platform for Tet. In 2016 with the objective that leverages Smooth Journey to the next level, TCM successfully created an Interactive Event in HCM and HN that brought consumers excitement and reminders of “Changing Castrol oils for a smooth journey as you wish” and drove their FB posts/hashtags.

Idea: A Smooth Journey Festival with Castrol 3D double-side decoration

Campaign video: