THE FUTURE IS NOW – Piaggio Liberty ABS Consumer Launch Event

Project information: Following the success of Liberty ABS Press Launch event, the team organizes a consumer event to bring the perfect combination of Style and Technology to target audience . In Hanoi and HCMC, we execute leaflet delivery and roadshow before event day to make noise and attract consumers. At event day, consumers have been discovered the interesting journey of a never-seen-before party from Liberty ABS.

Idea: Liberty ABS – The Future is Now

Result: The event successfully reached more than 4,000 participants and more than 1,000 consumers who attended Liberty ABS test ride.

Event day video: